There are over 3 billion people around the globe with social media accounts. Such massive numbers mean that it is impossible to ignore the role of social media in our daily lives. When you run a business in modern times, but it is not on social media, you need to get on it immediately. Here are some of the most significant benefits of social media marketing.
The number one benefit of using social media marketing is the fact that this enables you to improve brand’s recognition by getting the name of your company out there. When your brand becomes more recognizable and popular, it will be seen as trustworthy, and it is likely to stick in people’s mind for more extended periods of time. The use of hashtags among other tools ensures that your posts are filtered into like-minded timelines and newsfeeds. When one is utilizing Twitter, by checking the trending bar, you will learn what people are talking about, and you can use this platform to reach out to a high number of potential customers. Irrespective of the size of your company, when you spend on social media marketing, you can enhance brand awareness. Whether you are running an economic juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor FL; social media will be useful in ensuring that you increase brand awareness.
At its nature, the primary aim of marketing is conversion. Conversion is when the target audience takes action such as making a purchase after they come across the marketing messages from your company. The fact that a tap of finger or a click of a key will be enough for a customer to react to your products means that social media has higher chances of conversion. Another way that social media increases conversion for your company is by providing the chance to interact with the customers directly, and this means that social media humanizes your company.
According to a survey, over 84% of social marketers indicated that they experienced increased traffic after putting as little as six hours of effort per week. This statistic not only indicates the power of an excellent social media strategy, but it also emphasizes the old adage-work smart, not hard. Putting only one hour per day can lead to increased traffic to your website.
The best part of social media marketing is the fact that it gives the customers a more personal experience. You have a chance to make customers feel special by giving them a mention every time they react positively to your posts, and this fosters a strong relationship between them and your brand. The business is also able to take proactive measures whenever there are complaints from the customers about the products and services, and this builds its reputation by showing the customers that you care about your services and the customers.